PR and Publicity

The success of any event has to do with advance, creative publicity. Think carefully about which target group you would like to reach. Who will your partners be? Except that leaving it up to the exhibitors, who subsequently invite their ‘network’, does not lead to a lot of new initiatives. The location, which is not on an industrial estate, will provide a natural springboard.

The Master of Art smart card also attracts plenty of attention in advance. It will be presented to tour operators, etc during the ITB Berlin tourism trade fair. The museums, galleries and exhibitors from ArtExpo Amsterdam are featured on this smart card. The Dutch public transport system (NS) and a GPS are also included. You will remain on the smart card for one year.

During the 2016 edition at the Hermitage Museum, we were featured on Air France’s international website – “to do in Amsterdam this week.”